In the past few weeks, I've noticed a pretty significant uptick in sales of LooseLeaf
- timed almost perfectly around when I started blogging on Quora to promote LooseLeaf.
Now, the scales I work on are those of a fledgling app developer making a niche product in a crowded marketplace. In simpler terms, I've developed a note-taking app. It's not the sexiest field to be in. Nor is this green-field stuff, either.
But, in 3 weeks, I've seen a better level of sales of the app. Tracking from Google Analytics shows that my other marketing efforts (Twitter, Facebook, Google+) have grown referrals to LooseLeaf
at about 5% per week over the past two months. The primary driver of this growth has been about a 50% increase in posting per week over that same time period. This means that I went from posting twice a week in the beginning of this time period to posting three times a week, four times per week, and so on. It's nowhere near scalable.
Adding in Quora has given about a 30% bump in traffic for the week every time I make a post. I made two posts in the same week and saw about a 70% increase in traffic to LooseLeaf
. And that increase in traffic saw a commensurate in sales, all of which can be (somewhat reasonably) traced back to Quora traffic.
By no means is this a full endorsement of Quora blogging. It's important to see how long this lasts. I can already see that each post has the same number of viewers each time, with about half of the viewers being repeat readers. It makes me question how much Quora's promise of putting my content in front of the people most interested in the topic will require additional payment from me. Will I have to begin paying to reach more readers? Can I start driving a greater amount of sharing amongst existing users? Will Quora help facilitate that process? Lastly, will I
I will just have to keep blogging and see how things progress, but it's clear that Quora's interest graph has the potential to change the blogging space dramatically.